{"id":8638,"date":"2025-05-26T14:21:18","date_gmt":"2025-05-26T14:21:18","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/unleash-the-raspberri-florentijn-hofman\/"},"modified":"2025-11-19T08:35:51","modified_gmt":"2025-11-19T08:35:51","slug":"unleash-the-raspberri-florentijn-hofman","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/unleash-the-raspberri-florentijn-hofman\/","title":{"rendered":"Unleash the Raspberri &#8211; Utrecht"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_single_image media=&#8221;8640&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;145350&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;162733&#8243; el_class=&#8221;info&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;233386&#8243;]This is a custom heading element&#8230;[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;268938&#8243;]<\/p>\n<p data-start=\"0\" data-end=\"327\">For the launch of Absolut Vodka\u2019s new raspberry flavor in 2005, artist Florentijn Hofman was given carte blanche to translate the theme Unleash the Raspberri into an artistic intervention in public space. In the early morning, at exactly 4:16 a.m., he illuminated Utrecht\u2019s Oudegracht in a striking red glow with Bengal fire.<\/p>\n<p data-start=\"329\" data-end=\"828\" data-is-last-node=\"\" data-is-only-node=\"\">The new flavor of Absolut Vodka was celebrated in spectacular fashion with a symbolic explosion of color. The work \u2014 fleeting yet powerful \u2014 played with the iconic bottle shape and the sensory intensity of raspberries. The intervention was part of a series of guerrilla actions by various artists, produced by Mothership in collaboration with Being There. With his nocturnal fire performance, Florentijn Hofman added a poetic and provocative dimension to the campaign.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_single_image media=&#8221;8640&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;145350&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8639,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[53,65],"class_list":["post-8638","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-light-interaction","portfolio_category-unleash-the-raspberri"],"_links":{"self":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/comments?post=8638"}],"version-history":[{"count":5,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8638\/revisions"}],"predecessor-version":[{"id":9237,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8638\/revisions\/9237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media\/8639"}],"wp:attachment":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media?parent=8638"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=8638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}