{"id":8615,"date":"2025-05-26T14:53:08","date_gmt":"2025-05-26T14:53:08","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/unleash-the-raspberri-arno-coenen\/"},"modified":"2025-11-19T08:35:32","modified_gmt":"2025-11-19T08:35:32","slug":"unleash-the-raspberri-arno-coenen","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/unleash-the-raspberri-arno-coenen\/","title":{"rendered":"Unleash the Raspberri &#8211; Amsterdam"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;8616,8619,8620,8621,8622&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; single_h_align=&#8221;right&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;1&#8243; single_title_dimension=&#8221;h3&#8243; uncode_shortcode_id=&#8221;958968&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;162733&#8243; el_class=&#8221;info&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;233386&#8243;]This is a custom heading element&#8230;[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;628503&#8243;]<\/p>\n<p data-start=\"0\" data-end=\"393\">For the launch of the new Absolut Raspberri in 2005, Arno Coenen was invited to create his own interpretation of the theme Unleash the Raspberri. On June 11, 2005, at exactly 5:27 p.m., he unveiled a monumental mosaic of colored panels measuring 30 by 15 meters in Amsterdam. The work overflowed with symbolism and color \u2014 an explosive visual translation of the new flavor experience.<\/p>\n<p data-start=\"395\" data-end=\"802\" data-is-last-node=\"\" data-is-only-node=\"\">The action was part of a series of guerrilla art interventions commissioned by Being There for Absolut Vodka. Photographer Jaap Vliegenthart captured the work at the moment supr\u00eame. His photographs became the core visuals for the subsequent poster campaign, giving the temporary artwork a lasting visual impact \u2014 both in the city and in the public imagination.<\/p>\n<p data-start=\"395\" data-end=\"802\" data-is-last-node=\"\" data-is-only-node=\"\">Mothership developed the concept, acted as curator, and was responsible for project management and execution.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;8616,8619,8620,8621,8622&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8617,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[54,65],"class_list":["post-8615","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-sculptures-installations","portfolio_category-unleash-the-raspberri"],"_links":{"self":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/comments?post=8615"}],"version-history":[{"count":5,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8615\/revisions"}],"predecessor-version":[{"id":9235,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/8615\/revisions\/9235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media\/8617"}],"wp:attachment":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media?parent=8615"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=8615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}