{"id":7287,"date":"2025-03-20T15:50:08","date_gmt":"2025-03-20T15:50:08","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/omarm-rotterdam\/"},"modified":"2026-04-07T11:09:58","modified_gmt":"2026-04-07T11:09:58","slug":"omarm-rotterdam","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/omarm-rotterdam\/","title":{"rendered":"Omarm Rotterdam!"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”343319″][vc_column width=”3\/4″][vc_gallery el_id=”gallery-108155″ medias=”9730,7244,7243,7235,7241,7237,7242,7238,7239,7240″ gutter_size=”3″ media_items=”media|lightbox|original,icon,caption” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”1″ single_h_align=”right” single_v_position=”bottom” single_padding=”1″ single_title_dimension=”h3″ uncode_shortcode_id=”147264″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”162733″ el_class=”info”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”233386″]This is a custom heading element.[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=”2″][vc_column_text uncode_shortcode_id=”163386″]<\/p>\n

During the first lockdown in 2020, Rotterdam Sportsupport asked Mothership to create a symbol of support for sports clubs and their volunteers, whose activities had come to a standstill due to Covid-19. This request evolved into a broader initiative to strengthen community life across the city.<\/p>\n

Sportsupport had long used the captain\u2019s armband as a symbol of leadership, involvement, and unity. Mothership translated this into a guerrilla-style action in which statues and city icons were fitted with a newly designed armband. The design \u2014 featuring the Rotterdam coat of arms and the motto Sterker door strijd (\u201cStronger through struggle\u201d) \u2014 was created by artist Arno Coenen and quickly went viral on social media. Mothership was responsible for the concept development, coordination, and execution of the project.<\/p>\n

In December 2020, during the canceled Sportsupport Congress, the Euromast was wrapped with a massive captain\u2019s band \u2014 a powerful, visible symbol of unity and resilience.<\/p>\n

The collaboration continued in 2021 in a new form. The captain\u2019s band returned during the 40th edition of the Rotterdam Marathon on October 24. Mothership designed a 14-by-30-meter banner for the Green Stand \u2014 the headquarters of Rotterdam Sportsupport \u2014 located along the marathon route. At the same time, 40 runners ran on treadmills on the rooftop, celebrating both the organization\u2019s anniversary and the farewell of its general director. These bold visual gestures brought Sportsupport\u2019s message to life \u2014 highlighting the power of sport, leadership, and the deep sense of connection that defines Rotterdam.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”343319″][vc_column width=”3\/4″][vc_gallery el_id=”gallery-108155″ medias=”9730,7244,7243,7235,7241,7237,7242,7238,7239,7240″ gutter_size=”3″ media_items=”media|lightbox|original,icon,caption” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”1″ […]<\/p>\n","protected":false},"author":1,"featured_media":7236,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[50],"class_list":["post-7287","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-facade-art-urban-design"],"_links":{"self":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/7287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/comments?post=7287"}],"version-history":[{"count":7,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/7287\/revisions"}],"predecessor-version":[{"id":9733,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/7287\/revisions\/9733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media\/7236"}],"wp:attachment":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media?parent=7287"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=7287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}