{"id":7276,"date":"2025-06-30T13:32:53","date_gmt":"2025-06-30T13:32:53","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/onderdak-een-nieuw-dak-voor-het-onderduikmuseum\/"},"modified":"2025-11-19T15:22:32","modified_gmt":"2025-11-19T15:22:32","slug":"onderdak-een-nieuw-dak-voor-het-onderduikmuseum","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/onderdak-een-nieuw-dak-voor-het-onderduikmuseum\/","title":{"rendered":"Onderdak: een nieuw dak voor het Onderduikmuseum"},"content":{"rendered":"

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During the first lockdown in 2020, Rotterdam Sportsupport asked Mothership to create a symbol of support for sports clubs and their volunteers, whose activities had come to a halt due to Covid-19. This request evolved into a broader initiative aimed at strengthening the city\u2019s community spirit.<\/p>\n

 <\/p>\n

Sportsupport had long used the captain\u2019s armband as a symbol of leadership, commitment, and unity. Mothership translated this into a guerrilla-style action in which statues and city icons were adorned with a newly designed captain\u2019s band. The design \u2014 featuring the Rotterdam coat of arms and the motto Sterker door strijd<\/em> (\u201cStronger through struggle\u201d) \u2014 was created by artist Arno Coenen and quickly went viral on social media. Mothership took charge of concept development, coordination, and execution.<\/p>\n

 <\/p>\n

In December 2020, during the canceled Sportsupport Congress, the Euromast was wrapped with a massive captain\u2019s band, becoming a visible beacon of unity and resilience.<\/p>\n

 <\/p>\n

The collaboration continued in 2021 during the 40th edition of the Rotterdam Marathon on October 24. Mothership designed a 14-by-30-meter banner for the Green Stand, Rotterdam Sportsupport\u2019s headquarters along the marathon route. At the same time, 40 runners ran on treadmills on the rooftop \u2014 a tribute to the event\u2019s anniversary and the farewell of the organization\u2019s director. These bold visual gestures brought Sportsupport\u2019s message to life: celebrating the power of sport, the spirit of leadership, and the enduring sense of connection within the city.<\/p>\n

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