{"id":6040,"date":"2025-07-03T09:23:13","date_gmt":"2025-07-03T09:23:13","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/fruitcake\/"},"modified":"2025-11-19T15:21:09","modified_gmt":"2025-11-19T15:21:09","slug":"fruitcake","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/fruitcake\/","title":{"rendered":"Fruitcake"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”343319″][vc_column width=”3\/4″][vc_gallery el_id=”gallery-108155″ medias=”6043,6044,6041″ gutter_size=”3″ media_items=”media|lightbox|original,icon,caption” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”four-three” single_overlay_opacity=”1″ single_h_align=”right” single_v_position=”bottom” single_padding=”1″ single_title_dimension=”h3″ uncode_shortcode_id=”176559″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”1″ override_padding=”yes” column_padding=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”162733″ el_class=”info”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”233386″]This is a custom heading element…[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=”2″][vc_column_text uncode_shortcode_id=”107951″]Fruitcake is a concept by Mothership that offers a surprising and sustainable solution for temporarily vacant buildings in the city \u2014 with the former headquarters of the Rotterdamse Droogdok Maatschappij (RDM), located between Heijplaat and the RDM grounds, as its pilot site. The idea: transform a forgotten building into a living, nourishing fa\u00e7ade garden filled with fruit trees.<\/p>\n

The building, recently stripped down to its bare concrete frame and awaiting a new purpose, stands ready for transformation. Instead of leaving it vacant or boarded up, Fruitcake proposes removing the window glass and installing large planters filled with discarded fruit trees. The result is a vertical orchard: apple trees on the first floor, pears above them, followed by plums \u2014 and at the top, quite literally the cherry on the cake \u2014 cherry trees.<\/p>\n

The fruit trees used are those that have been written off commercially but still bear edible fruit. By giving them a second life, the project not only creates a green and vibrant fa\u00e7ade but also helps reduce waste. It enhances the sense of seasonality and invites local residents to share in the harvest each year during so-called \u201cfruit giveaway days.\u201d<\/p>\n

Maintenance is organized locally, for instance through a gardening association or landscaper from Heijplaat. In this way, the project remains connected to the neighborhood and grows into something that truly belongs to the community itself.<\/p>\n

Fruitcake is a bold, sustainable, and publicly engaging proposal that supports Rotterdam\u2019s greening policy, fosters social cohesion, and generates media attention. In this way, a vacant building is temporarily transformed into a flourishing icon of circularity, urban agriculture, and imagination.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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