{"id":5216,"date":"2025-03-26T12:32:28","date_gmt":"2025-03-26T12:32:28","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/bring-in-the-dutch\/"},"modified":"2026-04-07T08:41:36","modified_gmt":"2026-04-07T08:41:36","slug":"bring-in-the-dutch","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/bring-in-the-dutch\/","title":{"rendered":"Bring in the Dutch!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;9694,5217,5219,5220,5225&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; single_h_align=&#8221;right&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;1&#8243; single_title_dimension=&#8221;h3&#8243; uncode_shortcode_id=&#8221;204394&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;162733&#8243; el_class=&#8221;info&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;233386&#8243;]This is a custom heading element&#8230;[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;129061&#8243;]<\/p>\n<p class=\"\" data-start=\"317\" data-end=\"640\">During the 2015 Tour de France, riders completed a spectacular stage below sea level, finishing on water \u2014 at the storm surge barrier near Neeltje Jans. It was a unique opportunity to showcase the Netherlands as a true water nation to a global audience. Rijkswaterstaat enlisted Mothership to bring this story to life in a creative way. Mothership developed the concept, oversaw the production, and served as project manager and curator for the project.<\/p>\n<p class=\"\" data-start=\"642\" data-end=\"1003\">Together with Rotterdam-based copywriting agency Mwah, a series of humorous and eye-catching text artworks was created. On the Brouwersdam, a 300-meter-long message appeared: \u201cWater you thinking? Bring in the Dutch!\u201d The iconic Topshuis was adorned inside and out with word art celebrating water management. And on the beach, a one-kilometer-long ploughed text proudly proclaimed: \u201cEau Yeah!\u201d<\/p>\n<p class=\"\" data-start=\"1005\" data-end=\"1318\">The project was a resounding success: broadcast in 190 countries, prominently featured during the yellow jersey ceremony, and sparking a renewed sense of pride within Rijkswaterstaat. A shining example of how art, communication, and national pride can go hand in hand.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;9694,5217,5219,5220,5225&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5218,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[50],"class_list":["post-5216","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-facade-art-urban-design"],"_links":{"self":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/comments?post=5216"}],"version-history":[{"count":6,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5216\/revisions"}],"predecessor-version":[{"id":9696,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5216\/revisions\/9696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media\/5218"}],"wp:attachment":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media?parent=5216"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=5216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}