{"id":5052,"date":"2025-04-15T08:45:12","date_gmt":"2025-04-15T08:45:12","guid":{"rendered":"https:\/\/20years.enterthemothership.com\/portfolio\/banniere-du-grand-depart\/"},"modified":"2025-11-18T15:29:16","modified_gmt":"2025-11-18T15:29:16","slug":"banniere-du-grand-depart","status":"publish","type":"portfolio","link":"https:\/\/spectrum.enterthemothership.com\/en\/portfolio\/banniere-du-grand-depart\/","title":{"rendered":"Banni\u00e8re du Grand D\u00e9part"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;5056,5053,5055,5057,5058&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; single_h_align=&#8221;right&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;1&#8243; single_title_dimension=&#8221;h3&#8243; uncode_shortcode_id=&#8221;196691&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;162733&#8243; el_class=&#8221;info&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;233386&#8243;]This is a custom heading element&#8230;[\/vc_custom_heading][vc_raw_html]W3BvcnRmb2xpb19pbmZvXQ==[\/vc_raw_html][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;940992&#8243;]<\/p>\n<p class=\"\" data-start=\"97\" data-end=\"580\">During the team presentation of the 2010 Tour de France \u2014 broadcast live to a global audience \u2014 an impressive banner was unveiled against the Rotterdam skyline. Artist Irene Jacobs (I\u2019m Jac Design) created a giant Tour banner that, with the help of a floating crane \u2014 a nod to Europe\u2019s largest port city \u2014 towered high above the River Maas. This mobile crane served as the carrier of the artwork and was positioned beside the iconic Erasmus Bridge, forming a striking backdrop for the event.<\/p>\n<p class=\"\" data-start=\"582\" data-end=\"1054\">Measuring 10 meters wide and 40 meters high, the banner was as tall as a ten-story building. The use of this industrial powerhouse not only emphasized Rotterdam\u2019s port identity but also lent a monumental sense of spectacle to the start of Le Grand D\u00e9part. The concept was developed and executed by Mothership, made possible with the support of Bonn &amp; Mees Floating Cranes and Blomsma Print &amp; Sign.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;343319&#8243;][vc_column width=&#8221;3\/4&#8243;][vc_gallery el_id=&#8221;gallery-108155&#8243; medias=&#8221;5056,5053,5055,5057,5058&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original,icon,caption&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5054,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[50],"class_list":["post-5052","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-facade-art-urban-design"],"_links":{"self":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":5,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5052\/revisions"}],"predecessor-version":[{"id":9185,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio\/5052\/revisions\/9185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media\/5054"}],"wp:attachment":[{"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/spectrum.enterthemothership.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=5052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}