Indivi Duvel Isme

For the project IndiviDUVELisme, Australian tape artist Buff Diss was brought to the Netherlands by Mothership to create two large-scale billboards for Duvel. The artworks, crafted entirely from various kinds of tape and featuring his signature hand motifs, appeared on Leidseplein in Amsterdam. After two days of meticulous work, the designs together revealed the new slogan of Duvel Netherlands: “IndiviDUVELisme.”

The billboards, each measuring 3.5 by 2.5 meters, remained on display for two weeks before being moved to the headquarters of Duvel Netherlands. This project was commissioned by advertising agency Saatchi & Saatchi Amsterdam, with thanks to Duvel Netherlands. Within this project, Mothership was responsible for project management, curatorship, and execution.