Tagged

Tagged was a temporary generative light installation by Geert Mul, created in 2005 on the façade of the former Scheltema complex in Leiden. Commissioned by Museum De Lakenhal and produced by Mothership, the project brought the fleeting dynamism of digital culture into public space.

At night, the façade transformed into a digital canvas where an endless stream of graffiti tags flowed by. No permanent markings, but a choreography of light — a digital dance in which identity, presence, and visual rhythms intertwined and faded away. The projection bridged street culture and digital networks, the temporary and the tangible.

During the day, the work remained visible through nineteen static images designed by Maarten van Maanen. This visual layer added depth to the project, ensuring a lasting presence even in daylight.

Mothership was responsible for the execution and project management of this innovative artwork, which pushed the boundaries between art, technology, and urban experience.